Ada Powers
Is Deep Discounting Bad for eCommerce Brand Trust?
Amazon's 92% deep discount on air fryers recently sent British shoppers running amok on social media. The deal, which offered bargain hunters a $60 air fryer for the unbelievable..
Cool or creepy? How to Use Customer Data Respectfully
There's a great local Caribbean takeaway place at the end of my street, and the owner knows me by name. And the fact that I enjoy a curry goat meal every single Friday. Apart from..