Best Google Ads Agency

Given that 92% of all online searches take place on Google, and 80% of businesses worldwide use Google Ads for their pay-per-click (PPC) marketing efforts, it’s fair to say that Google is the top dog in the paid search game.

Google Ads, still commonly known as Google AdWords, plays a pivotal role in lead generation and conversion. When managed correctly, Google’s top economists note that businesses can earn, on average, $2 for every $1 spent on Google Ads.

This guide will help businesses select the best Google AdWords agency and make sure that they have the right tools to get the most out of their PPC campaigns.

While this is a numbered list, the hierarchy does not represent any specific order or ranking. The companies mentioned here are all experts in their field, and a higher number does not correlate to a better rank. 

1. SmartSites

SmartSites is our first Google Ads digital marketing agency, specializing in PPC management. Founded in 2011, it is headquartered in New Jersey and brings substantial expertise to all areas of PPC management, SEO, and social media marketing. 

SmartSites has earned distinctions from top partners in the industry for their quality, including recognition as a Google Premier Partner, Meta Business Partner, and Microsoft Advertising Select Partner. These credentials offer some assurance of quality for those who seek the best Google Ads marketing agency.

SmartSites brings a full range of SEO and PPC management services to the table, with core processes that include:

• Web Design
• SEO Management
• PPC Marketing
• Email & SMS Marketing
• Social Media Management

Each of these services is crafted to help businesses improve their digital presence and earn a higher return on ad spend (ROAS). From campaign inception to long-term performance monitoring, SmartSites can do it all. Prices are customized to each company, meaning businesses must contact the business directly for a bid. 

However, with SmartSites’ impressive portfolio of work, it’s clear that the results are worth the expense. SmartSites is a great Google advertising agency for small-to-medium sized businesses across different sectors.

[See more of SmartSites’ work]

2. OpenMoves

OpenMoves is another of our Google PPC agencies. It boasts over 20 years of experience, meaning it has stood the test of time and is one of the best Google Ads agencies for small-to-medium businesses. Like comparable agencies, OpenMoves provides a diverse range of marketing services:

• Paid Media Management
• SEO Marketing
• Content Creation
• Email Marketing Management
• Ecommerce Solutions
• OM3 Email Platform

OpenMoves has earned several designations as a Google AdWords company, which proves their mastery of paid search management. They are a recognized Google Premier Partner, Meta Business Partner, and Bing Partner. 

Each of these accolades represents the company’s expertise. OpenMoves serves companies of all sizes, though its primary focus is on SMBs. Those interested in their solutions will need to contact the company for quotes since prices and plan information are not made public.

Despite this, OpenMoves offers a broad range of solutions for those who seek focused, growth-oriented solutions. As a leading Google advertising company, OpenMoves can help clients in all industries reach their goals. Note that OpenMoves offers discounted service rates to qualifying non-profits—a rarity among Google advertising agencies!

[See more of OpenMoves’ work]

3. iTonic

iTonic is our next Google PPC company. It has locations in New York and London and has served international companies across the world for over 14 years. Like OpenMoves, iTonic was born in the AdWords PPC era and is a leading AdWords marketing agency.

It’s grown to become a leading provider for paid search management and earned the titles of Google Premier Partner, Google Analytics Certified Partner, and Bing Partner. When their full scope of PPC services is considered, it’s easy to see why clients love their work:

• PPC Management
• Programmatic Display Ads
• Conversion Rate Optimization
• SEO Management
• Full Digital Strategy & Transformation

As one might expect from a Google AdWords marketing agency, iTonic features personalized PPC solutions that are industry-agnostic. Some of their clients include Zoho CRM, Zooplus, Viking Direct, and Olympic Holidays. 

While pricing and plans aren’t made public, the nature of PPC tends to be adaptable based on each client’s budget and expectations. This means that most companies with a marketing budget can find value in AdWords companies like iTonic.

[See more of iTonic’s work]

4. Triangle Digital (Best for SMBs)

Triangle Digital is an excellent choice for smaller companies and ecommerce stores that need Google Ads support but don't have thousands of dollars to spend for monthly retainer fees.

Packages start at an affordable $250/month, with no long term contracts or expensive opt-out fees. 

The company is run by Alessandro Colarossi — a Technical Consultant at Google and digital marketing instructor at Sheridan College in Ontario, Canada. Alessandro has a wealth of technical expertise in Google Ads management, GA4 setup, custom event tracking and conversions, consent mode implementation, and Shopify setup. 

His YouTube channel is also worth checking out if you want to learn more about Ads Tagging, Google Analytics 4 (GA4), Enhanced Conversions, and Conversion Tracking.

5. Impactable

Impactable is our next best PPC and Google Ads agency, which boasts a global presence of over 1,000 projects across 30 countries. Headquartered in Texas, Impactable serves a slightly different market than the average Google Ads or AdWords company. 

Impactable’s focus is on B2B ads for LinkedIn audiences, though the company does offer essential Google Ads management as well. The company’s founder saw potential in LinkedIn’s unique ecosystem and built a paid search management company specializing in these markets. Its top services include:

• LinkedIn Paid Ad Management
• LinkedIn Lead Nurturing
• Content & Demand Strategy Generation
• Google Ads Management
• Programmatic Retargeting Services
• Data Management on Audiences

Impactable seems proud of DemandSense, its own in-house tool for LinkedIn paid search management. This platform gives users complete control over their LinkedIn environments across ad deployment, tuning, identification, and analytics. For companies seeking LinkedIn ad support, this platform may be one of the most comprehensive on this list.

With a variety of pricing options starting at just $49/month, it’s fair to say that Impactable can bring substantial value to companies that want to gain ground in the LinkedIn ecosystem. Of course, these specializations are supported by robust management of Google’s paid search tools to create a unique solution among Google ad agencies.  

[See more of Impactable’s work]

6. 42 Agency

42 Agency is another growth marketing company that offers solutions for paid search and digital advertising. Its core services include:

• PPC & Paid Media Management
• SEO Services
• Growth & Performance Audits
• CRM Implementation
• Revenue Operations
• Demand Generation
• Content Creation

42 Agency does not bill itself as a full-service agency. Instead, it focuses on performing a small range of functions at the highest level. The agency has technological expertise to spare and has earned certifications in HubSpot Marketing Software and as a HubSpot Solutions Partner. Its portfolio of client work is diverse. They work with brands such as Float, Mathison, Guru, and Knowify.

42 Agency is one of the few on this list offering full CRM and marketing automation support. This provides a powerful solution for future-minded companies that want to reduce the long-term hassle of marketing management. Full pricing isn’t available, but the company notes that hourly contract work is available in addition to full-service plans. These options allow clients to receive small, focused support in key problem areas. 

While larger companies will benefit from the range of tech services available, these advanced solutions may be out of reach for companies with small budgets. Interested parties should contact 42 Agency directly for quotes.

[See more of 42 Agency’s work]

7. Direct Online Marketing

Direct Online Marketing (DOM) is another top Google Ads agency. Founded in 2006 and with 17+ years of expertise, DOM ranks among the experienced brands that have operated paid search programs since the days of Google AdWords. Companies that go with DOM will access a full spectrum of PPC and direct marketing solutions:

• PPC Management
• SEO Services
• Social Media Advertising
• Web Design Support
• Google Analytics Services
• Content Marketing
• Web Migration Services

DOM is a standout Google Ads PPC agency that has earned credentials as a Premier Google Partner, Microsoft Advertising Partner, and Clutch Award winner. These indicate DOM’s mastery over each paid search channel and are always a good proof point to search for. 

As with many that specialize in AdWords management, companies like DOM provide services to a diverse range of clients. Its top areas of focus include ecommerce, healthcare, manufacturing, and higher education. However, pricing is unique to each client and not publicly listed, so interested companies should make sure DOM’s approach fits their marketing goals. From basic PPC to in-depth SEO, DOM offers an end-to-end process that will gain ground in digital advertising channels.

[See more of Direct Online Marketing’s work]

8. PPC Geeks

PPC Geeks is another Google PPC ad agency that aims to create meteoric growth for clients. Based in the UK and founded in 2017, PPC Geeks primarily partners with UK small-to-medium enterprises (SMEs) that want more out of their marketing spend. Like similar Google marketing companies, PPC Geeks offers a helpful range of services to help clients reach their targets:

• PPC Management & Strategy
• Lead Generation Support
• Audits of Paid Social and SEO
• Ecommerce Ad Management
• Landing Page Design

Since the days of the Google AdWords agency, companies have used certifications to prove their mastery of paid search. PPC Geeks is recognized as a Google Premier Partner and has purportedly increased ROAS by 10x in a single calendar year for its ecommerce clients.

Backed by these credentials (as well as strong reviews from industry surveyors like Clutch, Glassdoor, and the Ecologi Climate Action Workforce), PPC Geeks succeeds on many fronts. Those who need a Google AdWords management company can contact PPC Geeks to discuss pricing and plan options. Their services are diverse enough to be applicable to just about any company, though their local focus on UK businesses may make them particularly appealing for brands in the area.

[See more of PPC Geek’s work]

9. Ernst Media

Ernst Media, our next marketing agency for Google Ads, brings 15 years of PPC expertise to the table. Based in the US, Ernst Media provides essential PPC management and social media support services to companies. They focus on Google Ads, Facebook Ads, Apple Ads, and Amazon Ads. Core services within these channels include:

• PPC Management
• SEO Services
• Social Media Marketing
• Performance Reporting
• Retargeting & Remarketing

Ernst Media succeeds as a Google Ads advertising agency as evidenced by their impressive array of paid search qualifications. Their credentials include Certified Google Marketing Partner, Meta Business Partner, Microsoft Advertising Partner, and GoodFirms’ Top Digital Marketing Company. They advertise a flat and flexible pricing structure with no setup fees, which may offer more service flexibility than one might find from a competing Google AdWords marketing company.

Of course, like most Google advertising companies on this list, Ernst Media’s services are adaptable to a wide range of company sizes and industries. The company details its ability to drive results across nearly any type of PPC channel that currently exists. This benefit, tied with the company’s inherent pricing flexibility, makes them a great choice for personalized PPC marketing.

[See more of Ernst Media’s work]

10. SCUBE Marketing

SCUBE Marketing is another Google PPC advertising agency.  Its specialty is to build, optimize, and scale paid ad campaigns for ecommerce clients. Founded in 2009, SCUBE Marketing focuses on ecommerce divisions of B2B distributors, B2C retailers, and direct-to-consumer brands. As an AdWords PPC agency, SCUBE Marketing offers the full range of services expected of a paid search provider:

• PPC Ad Management
• Facebook Ads
• Instagram Ads
• Pinterest Ads
• Remarketing & Retargeting

SCUBE Marketing’s approach is built on a three-step process of strategic planning, optimization, and reporting. As is the case with any AdWords agency, services can be tailored to suit different niches within ecommerce. 

Given the nature of SCUBE Marketing’s services, solutions are ideal for larger ecommerce companies with large product catalogs. Ad management for such extensive lists can get complicated fast, but solutions like SCUBE Marketing streamline production. Better yet, clients can request a free game plan from SCUBE Marketing to get an idea of how potential strategies might look in practice.

[See more of Scube Marketing’s work]

11. ROAST

ROAST ranks as another best Google advertising agency with a concrete mission to increase each client’s ROAS. Based in London, ROAST serves clients with a flexible, performance-based approach to PPC marketing that moves companies forward. Its service offerings are comprehensive and include everything a business needs to succeed in the digital realm:

• PPC Ad Management
• Display and Programmatic Ads
• SEO Management
• Google Analytics Support
• Content Marketing
• CX & CRM

ROAST has earned many accolades for its services, including Best Performance Agency from the Drum and Most Effective Agency from the Performance Marketing Awards. It also boasts an impressive portfolio of clients, including Experian, Mercedes-Benz, GoCompare, and the London Stock Exchange.

Notably, the company features a unique value proposition in its ROAST Labs, which is its in-house process for developing proprietary marketing tools. Across different projects, ROAST’s teams continually innovate to streamline production and improve the effectiveness of the tools they use. This is an admirable goal for any Google Ads or AdWords management company, and we believe it gives ROAST an edge. However, companies will need to contact the business directly to discuss pricing and plan options.

[See more of ROAST’s work]

12. NNPARTNERS

NNPARTNERS is next on our list. A US-based marketing agency founded in 2017, NNPARTNERS prides itself on a scientific approach to marketing built on intentional PPC strategy. Like competing agencies, this company focuses on the role of data as a decision-support tool throughout the PPC management process. Its services reflect this and encompass a wide range of marketing support for paid search channels:

• Search Engine Marketing
• PPC Management
• Social Media Advertising
• Ecommerce Ads
• Analytics and Reporting

NNPARTNERS can be considered among the best AdWords agency candidates because it brings a demonstrated mastery of the Google ecosystem to the table. Their credentials include recognition as a Certified Google Partner, Google Analytics Certified Professional, and Google Ads Certified Partner.

These credentials form the backbone of the agency’s multi-step engagement in which campaigns are laid out from end-to-end. From budget planning to keyword analysis to post-deployment A/B testing, most businesses will find value in NNPARTNERS’ detailed search marketing support. This expertise, backed by a growing and agile team, gives businesses a nice blend of technical assurance and flexibility. However, prospects will need to contact the company directly for quotes.

[See more of NNPARTNERS’ work]

13. Promodo

Promodo rounds up our list of the best AdWords company to consider for your SEM needs. Backed by 20 years of experience in digital marketing, Promodo brings together experts from 25+ countries to deliver exceptional results for growth-minded clients. Like other agencies, Promodo understands the value of a data-driven approach to marketing balanced by exceptional creative innovation. Its core services include:

• SEO Management
• PPC Management
• Mobile Marketing
• Email Marketing
• Analytic Reviews
• UX & UI Design
• Branding Strategy

This diversity of services makes Promodo a great candidate for many different industries. Some of Promodo’s top markets include fintech, electronics, automotive, and healthcare. Because of the universal need for quality PPC, businesses in most industries could benefit from Promodo’s expertise. Services are applicable to companies at the startup, SMB, and enterprise levels.

Also worth noting is that Promodo offers a referral partnership program that gives businesses a new way to get their brand in front of prospects. It also has a technical partnership program for new innovations. These opportunities aren’t offered by just any PPC agency, so partnership-minded brands may find value in what Promodo has to offer.

[See more of Promodo’s work]

Google Ads Agency FAQs

Is a Google Ads Agency Worth It?

Hiring an agency for Google Ads is worth it, depending on the stage of your business. When you're just starting out and would like to stay lean, it's best to speak to a Google Ads representative for a free campaign setup and ads audit. This won't be a fancy, in-depth dive into your ads campaigns, but it will help you get started. 

Most agencies charge a monthly retainer starting at at least $3k, coupled with an ad spend of $5k/month so it's best to bring an external partner into the mix once you have some traction with your product and are looking to expand the business.

How Do I Find the Right Agency?

It is crucial to select an agency with competence and experience in your industry. When you're shortlisting potential agencies, be sure to ask them for case studies and examples of previous campaigns they've run. Dig deep into the numbers: what was the average cost per click and cost per action? Were they able to improve results over time? What is their process for keyword research? All of these are valid questions you should dig deep into before picking the right partner.

How Much Should I Pay Someone to Manage My Google Ads?

We've seen agencies advertise services anywhere between $250 / month to $7,500 / month. While it can be tempting to go for the cheapest option, the fact is that a skilled, trained professional would not be willing to offer their services for bottom dollar. At the end of the day, you get what you pay for. So while we're not advocating for the most expensive option, it's best to choose a quality agency that gets the job done.