The Encognito Blog
Uncovering the world's best-kept growth secrets on ecommerce, trust and privacy experiences across a wide range of topics.
Lessons from Minted’s 5 Million User Data Breach
Learn from Minted's Data Mistakes A data breach is every business owner's nightmare. Failing to protect your customers’ data is a massive violation of trust for both owners and..
Enzuzo 2.0! Our New Privacy Experience & Brand Identity
Enzuzo 2.0 is here! If you haven't already noticed, we have a new look and feel! Not only have we refreshed our brand identity, including our logo, color palette and style, but..
How To Make Sure Your Shopify Cookie Banner Is GDPR Compliant
If your Shopify store collects, stores, uses, or transfers personal data, you need to be aware of key data privacy laws like the General Data Protection Regulation (GDPR) and the..
What is Zero-Party Data and How Your eCommerce Brand Can Benefit
It’s 2021 and nearly every CEO says their business is “data driven.” What that really means depends on the company, of course. Regardless, everyone agrees that data is one of the..
How to Boost Trust on Your Product Pages for More Sales
Especially when it comes to spending money, we all want to trust that we are buying the right things. Whether it's at the grocery store or shopping online, many consumers do their..
How Poor Rebranding Impacts Customer Trust
So you opened your website! Woohoo! You’ve got your logo, brand colours, brand image and have started to gain a loyal customer base. So what happens if down the line you choose to..
3 Lessons Learned From Gymshark's Approach To Customer Data Privacy
If you're a fitness enthusiast, a Shopify merchant (or both!), then you've almost certainly heard the name Gymshark before. They're one of the most recognizable Shopify Plus..
What Privacy Laws Apply to Your Business?
While most places agree that information security is important, not every region handles privacy law in the same way. This can make it confusing when you’re trying to understand..
How to Create a Privacy Policy for your Small Business
Data privacy should be at the heart of how you operate as a conscious small business, but it’s an area that’s often shrouded in mystery or complicated by language. This means that..