The Encognito Blog
Uncovering the world's best-kept growth secrets on ecommerce, trust and privacy experiences across a wide range of topics.

The Best Free Shopify Cookie Banner App
Cookie banners are a crucial part of any great website. Not only do they inform and empower your customers about their personal data and privacy, but cookie banners keep your..

Data Privacy Teardown: Kim Kardashian's Billion Dollar DTC Brand Skims
Kim Really "Kares" About Her Customers' Privacy Earlier this year, Kim Kardashian’s net worth sailed past the billion-dollar mark. And more recently, her clothing brand Skims..

The Easiest Way to Add a Privacy Policy to Your Shopify Store
Creating a Privacy Policy is not a choice but rather a legal requirement under most privacy laws such as the European Union's GDPR, Canada's PIPEDA, California's CCPA and Brazil's..

Cool or creepy? How to Use Customer Data Respectfully
There's a great local Caribbean takeaway place at the end of my street, and the owner knows me by name. And the fact that I enjoy a curry goat meal every single Friday. Apart from..

Lessons from Minted’s 5 Million User Data Breach
Learn from Minted's Data Mistakes A data breach is every business owner's nightmare. Failing to protect your customers’ data is a massive violation of trust for both owners and..

Enzuzo 2.0! Our New Privacy Experience & Brand Identity
Enzuzo 2.0 is here! If you haven't already noticed, we have a new look and feel! Not only have we refreshed our brand identity, including our logo, color palette and style, but..

How To Make Sure Your Shopify Cookie Banner Is GDPR Compliant
If your Shopify store collects, stores, uses, or transfers personal data, you need to be aware of key data privacy laws like the General Data Protection Regulation (GDPR) and the..

What is Zero-Party Data and How Your eCommerce Brand Can Benefit
It’s 2021 and nearly every CEO says their business is “data driven.” What that really means depends on the company, of course. Regardless, everyone agrees that data is one of the..

How to Boost Trust on Your Product Pages for More Sales
Especially when it comes to spending money, we all want to trust that we are buying the right things. Whether it's at the grocery store or shopping online, many consumers do their..