The Encognito Blog
Uncovering the world's best-kept growth secrets on ecommerce, trust and privacy experiences across a wide range of topics.

How Poor Rebranding Impacts Customer Trust
So you opened your website! Woohoo! You’ve got your logo, brand colours, brand image and have started to gain a loyal customer base. So what happens if down the line you choose to..

3 Lessons Learned From Gymshark's Approach To Customer Data Privacy
If you're a fitness enthusiast, a Shopify merchant (or both!), then you've almost certainly heard the name Gymshark before. They're one of the most recognizable Shopify Plus..
What Privacy Laws Apply to Your Business?
While most places agree that information security is important, not every region handles privacy law in the same way. This can make it confusing when you’re trying to understand..

How to Create a Privacy Policy for your Small Business
Data privacy should be at the heart of how you operate as a conscious small business, but it’s an area that’s often shrouded in mystery or complicated by language. This means that..

The 5 Most Common Mistakes That New Shopify Store Owners Make
Brand new to the world of Shopify? Avoid these super common pitfalls to get off to the very best start. Starting a new business can be a real thrill – and launching an ecommerce..

Everything You Need in Your Shopify Privacy Policy Template
In this guide, we’ll take you through everything you need to know about create an eCommerce privacy policy for your Shopify Store. Want to skip ahead, and add a quick and easy..

Why You Need Customer Consent for User-Generated Content (UGC)
What is user-generated content (UGC)? User-generated content, or UGC for short, is compelling marketing material like high-quality customer photos, videos, reviews, or..

The 9 Best Shopify Apps to Increase Customer Trust and Security
If you want to maximise ecommerce sales, it’s vital that your store is safe and trusted! Here’s our round-up of 10 apps that can help instantly... Whatever stage of the e-commerce..

23 Stats on Why You Need to Prioritize Customers’ Privacy
The everyday consumer doesn’t fully understand how their data is collected and used by companies, and with a bit of work, you can use this as an opportunity to grow your business...