Is Deep Discounting Bad for eCommerce Brand Trust?
Amazon's 92% deep discount on air fryers recently sent British shoppers running amok on social media. The deal, which offered bargain hunters a $60 air fryer for the unbelievable..
Turn Data Privacy Transparency Into Your Brand Advantage
As society continues to shift online, opportunities for building a business and brand become unlimited. Data collection technology makes it possible to figure out what customers..
Cool or creepy? How to Use Customer Data Respectfully
There's a great local Caribbean takeaway place at the end of my street, and the owner knows me by name. And the fact that I enjoy a curry goat meal every single Friday. Apart from..
How to Boost Trust on Your Product Pages for More Sales
Especially when it comes to spending money, we all want to trust that we are buying the right things. Whether it's at the grocery store or shopping online, many consumers do their..
How Poor Rebranding Impacts Customer Trust
So you opened your website! Woohoo! You’ve got your logo, brand colours, brand image and have started to gain a loyal customer base. So what happens if down the line you choose to..
Why You Need Customer Consent for User-Generated Content (UGC)
What is user-generated content (UGC)? User-generated content, or UGC for short, is compelling marketing material like high-quality customer photos, videos, reviews, or..
23 Stats on Why You Need to Prioritize Customers’ Privacy
The everyday consumer doesn’t fully understand how their data is collected and used by companies, and with a bit of work, you can use this as an opportunity to grow your business...
Make it Easy for Customers to Request and Update Their Data
Why you should make it easy for customers to request and update data One of the most important things you can do for your eCommerce business is to build trust with customers..
7 Unsubscribe Best Practices for Email Marketers
Parting is such sweet sorrow. Keep your breakups classy with these unsubscribe best practices for email marketers. Breaking up is hard to do. As email marketers, no one likes to..