Third-party data is a valuable resource for marketers, but it can be difficult to get your hands on. This guide will help you understand how to use third-party data to create powerful marketing campaigns.
Third-party data is a subset of external data. It can include demographic information and behavioral data that's been collected by other companies and organizations.
Types of Third-Party Data
There are two main types of third-party data:
Consumer Data: Consumer data refers to information about individuals that have been collected by other businesses or organizations outside of your company. This includes things like customer purchasing history, demographic information and lifestyle preferences.
Business Data: Business data refers to information about businesses or organizations outside of your company — including their location, hours of operation, products or services offered, etc.
