Best Platforms for Microsoft Consent Mode [2025]

The cutoff date for Microsoft Consent Mode implementation is May 5, 2025. This means any advertisers using Universal Event Tracking (UET) for Microsoft Ads (formerly known as Bing Ads) must implement consent mode.

Why? Because it helps balance the need for personalized advertising with the requirement to protect user privacy. Microsoft consent mode ensures that user data is collected and processed only after users give explicit consent for the change; in line with data privacy regulations and best practices. 

The best platforms for Microsoft Consent Mode offer comprehensive features like real-time consent tracking, user-friendly dashboards, easy integration with other marketing tools, and compliance reporting. These solutions are designed to work with Microsoft’s consent framework, allowing businesses to manage user preferences across their website and digital channels without disrupting their advertising efforts.

What is Microsoft Consent Mode?

Microsoft Consent Mode is a feature that allows businesses to manage user consent for data collection in compliance with E.U. privacy regulations. It helps websites and apps adjust how they collect and process user data based on individual consent preferences. When a user visits a site, Microsoft Consent Mode ensures that only the necessary data is collected, respecting the user's choices regarding cookies and tracking.

If a user consents to tracking, Microsoft Consent Mode allows advertising tools like Microsoft Ads to collect data for personalized ads. If a user declines, it limits data collection, ensuring compliance while still allowing basic functionality, such as ad impressions, without personal data being used.

Ultimately, Microsoft Consent Mode helps businesses navigate privacy laws while maintaining effective advertising strategies.

The Best Software for Microsoft Consent Mode 

Our recommended software for Microsoft Consent Mode Ads includes solutions that seamlessly integrate with Microsoft’s consent framework, ensuring compliance with privacy regulations like GDPR and CCPA. These tools offer comprehensive features for managing user consent, enabling businesses to adjust data collection practices based on individual user preferences.

1. Enzuzo

Enzuzo is a consent management platform (CMP) that provides businesses with a streamlined solution to manage user consent for data collection and ensure compliance with privacy regulations like GDPR, CCPA, and others. Enzuzo's platform offers a user-friendly interface for customizing consent banners, tracking user preferences, and managing data collection policies. 

👉 Enzuzo supports Microsoft UET Consent Mode. Read our help doc for a step-by-step Microsoft Consent Mode implementation for your business.

When integrated with Microsoft Consent Mode Ads, Enzuzo allows businesses to optimize their consent management while running personalized ads. By using Enzuzo, businesses can ensure that they collect and process data only from users who have consented, while still allowing basic ad functionality for users who decline consent. The platform offers advanced features like customizable consent pop-ups, real-time consent tracking, and granular control.

Overall, Enzuzo is an ideal choice for businesses seeking a comprehensive solution for managing user consent, particularly when using Microsoft Consent Mode, helping balance privacy compliance with advertising performance.

Advanced Enterprise Capabilities

Enzuzo's advanced website scanning and consent management features help businesses proactively identify and address potential compliance issues. These include:

• Geo-specific cookie consent banners
• Automatic cookie categorization
• Cross-domain and multi-domain consent grouping
• Historical consent database for audits
• Best-in-class Javascript API for cookie banner configuration 

Robust Analytics Capabilities

Enzuzo's new analytics tool provides marketers and business owners with several key advantages:

• Optimizing Pageviews and Consent Behavior: Gain insights into how users engage with your consent banner, analyze trends and opt-in rates, and adjust to improve consent rates.

• Reliable Compliance Verification: The dashboard presents an easy-to-understand summary for auditors, showing how the consent banner functions across various regions and user interactions.

• Troubleshooting Support: Configuring consent banners can be complex, with tools like Google Tag Manager causing unexpected behavior. Different regional regulations add further complications; e.g. consent behaviour in GDPR is different to CCPA, and global businesses that operate in both regions need VPNs to simulate international users.  Enzuzo's analytics tool provides detailed data on banner performance, helping identify and fix issues quickly.

• Privacy-Compliant Metrics: The tool tracks unique visitors interacting with the consent banner, allowing marketers to use the data for funnel analysis. It also serves as an alternative to tools like GA4, which face potential EU bans over compliance concerns. Enzuzo’s approach uses only IP addresses and user agents, ensuring complete privacy compliance.

Premium Support and Onboarding

All of Enzuzo's enterprise customers get priority support (24-hour SLA), a custom onboarding and migration plan, a dedicated Slack channel, and a personal account manager for customer success. What's more, Enzuzo's support engineers can assist with things like Google Tag Manager implementation, troubleshoot cookie banner issues, and set up your entire consent program if needed.

TL;DR - don't fret about the technicalities of consent mode implementation. Leave the heavy lifting to us. 

Features

Enzuzo offers various editions tailored to different business needs, but for integration with Microsoft Consent Mode Ads and ensuring full compliance with data privacy laws (such as GDPR and CCPA), you should look into the Pro or Enterprise editions.

These editions provide advanced features, including:

• Customizable consent pop-ups and banners, ensuring you can meet Microsoft Consent Mode requirements.
• Real-time consent tracking, allowing you to dynamically adjust your data collection methods based on user preferences.
• Integration with popular marketing tools and content management systems to optimize data handling in line with user consent.
• Granular control over the types of data collected, ensuring you remain compliant while running personalized ads.

The Pro or Enterprise editions are typically the right choice for businesses handling sensitive data and running personalized advertising, as these plans offer the necessary tools to integrate seamlessly with Microsoft Consent Mode, ensuring that you maintain both privacy compliance and effective advertising strategies.

International functions

Enzuzo provides international coverage, offering businesses worldwide a comprehensive solution for managing user consent and ensuring compliance with global privacy regulations. The platform is designed to support businesses in various regions, including Europe, North America, and beyond. 

Enzuzo complies with key data protection standards, including: 

• General Data Protection Regulation (GDPR) 
• California Consumer Privacy Act (CCPA) 
• ePrivacy Directive 
• Brazil's LGPD 

By adhering to these standards, Enzuzo helps businesses meet privacy requirements, protect user data, and manage consent effectively, ensuring compliance in multiple jurisdictions across the globe.

Customer support 

Enzuzo’s support team is readily available via chat, email, and phone, providing assistance for troubleshooting, technical inquiries, and best practices. The platform also includes a knowledge base and tutorials to help users navigate the system and maximize its features for compliance with privacy regulations like GDPR and CCPA.

This reviewer on G2 explains how easy onboarding a company into the Enzuzo system is:

Seventeen of the 18 reviews on G2 give the Enzuzo platform five stars.

Pricing

Enzuzo offers flexible pricing plans based on business needs. The plans include a free tier for basic consent management and a “growth” edition for small websites. The company offers the Pro and Enterprise options for advanced features such as customization, integrations, and enhanced support. Pricing varies depending on the features and scale required, with personalized quotes available for larger enterprises.

World-Class Consent Management

Another key consideration is that Enzuzo is a Google-certified consent mode partner in the Gold category. Therefore, it's already battle-tested by FANG and meets both E.U. and global consent management standards.

Overall Thoughts

Enzuzo is an effective consent management platform for businesses using Microsoft Consent Mode Ads. It helps ensure compliance with privacy regulations like GDPR and CCPA by managing user consent for data collection. Enzuzo allows businesses to customize consent banners, track preferences, and integrate seamlessly with Microsoft Ads for personalized advertising.

Book a no-obligation product strategy call to learn how Enzuzo can help you become compliant with Microsoft Consent Mode 👇

2. Didomi

Didomi is a consent management platform that helps businesses comply with data privacy regulations like GDPR and CCPA. It offers tools for managing user consent, including customizable consent banners, cookie preferences, and policy management. Didomi also provides data protection solutions, real-time consent tracking, and integrations with various marketing and advertising platforms for enhanced compliance.

Pros of Didomi

• Compliance with GDPR, CCPA, and LGPD 
• Customizable consent banners and preference centers 
• Detailed analytics and reports, helping businesses track user consent in real time  

Cons of Didomi

• Didomi can be expensive for small businesses, especially for access to advanced features
• Setting up more advanced configurations may require technical expertise  
• Offers only a limited list of integrations with other platforms and tools 

Overall Thoughts 

Didomi integrates with Microsoft Consent Mode, helping businesses manage user consent while maintaining compliance with privacy regulations like GDPR and CCPA. It ensures personalized advertising is only enabled for consenting users, while non-personalized ads are displayed for those who decline, optimizing both privacy and advertising performance.

3. OneTrust

OneTrust is a leading consent management platform that helps businesses ensure compliance with global data privacy regulations, such as GDPR, CCPA, and LGPD. It offers customizable consent banners, cookie management, and preference centers to collect and manage user consent effectively. OneTrust provides advanced reporting and analytics, integrates with numerous marketing platforms, and enables businesses to automate privacy workflows, making it a comprehensive solution for privacy compliance and data protection management.

Pros of OneTrust

• Supports compliance with a wide range of global privacy regulations like GDPR, CCPA, and LGPD
• Highly customizable consent banners, preference centers, and cookie management solutions 
• Detailed insights into user consent data and compliance status 

Cons of OneTrust

• Can be costly, especially for smaller businesses, with pricing based on features, user count, and scale
• Complex to implement, especially for businesses with less technical expertise
• Too much for smaller companies that need only basic consent management functionality

Overall Thoughts 

OneTrust integrates easily with Microsoft Consent Mode, helping businesses manage user consent for personalized advertising. It ensures compliance with privacy regulations like GDPR and CCPA by adjusting data collection based on user preferences. OneTrust allows businesses to display non-personalized ads when consent is not given, optimizing both privacy and advertising efforts.

A big problem with OneTrust is that it tries to cater to all ends of the market. Essentially, this platform that was built for use by large enterprises and their efforts to provide a cut-price deal to smaller businesses just doesn’t work out. The company has spread itself too thin, and its customer support suffers as a consequence, as this reviewer on G2 points out:

4. Consent Manager

Consent Manager is a user-friendly cookie consent management platform that helps businesses comply with data privacy regulations like GDPR and CCPA. It provides customizable consent banners, allowing businesses to manage user preferences for cookies and data collection. The platform offers advanced features like geo-targeting, granular consent tracking, and easy integrations with websites and marketing tools, ensuring businesses stay compliant while offering a seamless user experience.

Pros of Consent Manager

• An easy-to-use console that eases the process of setting up and managing cookie consent banners and user preferences
• Highly customizable consent banners and pop-ups, allowing businesses to align them with their branding 
• Compliance with global privacy laws, including GDPR, CCPA, and ePrivacy

Cons of Consent Manager

• Limited advanced features compared to other platforms
• Advanced features, such as granular consent tracking and integrations, are only included in higher-tier plans 
• Integrating Consent Manager with certain marketing tools or websites can be challenging 

Overall Thoughts 

Consent Manager integrates smoothly with Microsoft Consent Mode, enabling businesses to manage user consent for personalized advertising in compliance with GDPR and CCPA. The platform adjusts data collection based on user preferences, ensuring personalized ads are shown only to consenting users while displaying non-personalized ads when consent is withheld.

5. Complianz

Complianz is designed to help websites comply with global data privacy regulations like GDPR, CCPA, and ePrivacy. It provides customizable cookie consent banners, consent logs, and advanced geotargeting features. Complianz ensures that businesses can effectively manage user consent and cookie preferences while maintaining a user-friendly experience. The platform also integrates with various third-party tools, making it a versatile and reliable solution for privacy compliance across websites.

Pros of Complianz

• Compliance with multiple privacy regulations, including GDPR, CCPA, and ePrivacy
• Customizable cookie consent banners, allowing businesses to tailor the look and feel of the service
• Geo-targeting, which enables businesses to display region-specific consent notices

Cons of Complianz

• Setting up advanced features like geotargeting or integration with third-party tools requires technical expertise
• The free version offers basic functionality
• Reporting capabilities are not very extensive

Overall Thoughts 

Complianz integrates with Microsoft Consent Mode Ads, helping businesses manage user consent for personalized advertising in compliance with privacy regulations like GDPR and CCPA. It allows businesses to customize consent banners and track user preferences, ensuring personalized ads are shown only to consenting users while displaying non-personalized ads otherwise.

6. Usercentrics

Usercentrics and its partner product, Cookiebot, are cookie consent management platforms designed to help businesses comply with global data privacy regulations like GDPR, CCPA, and ePrivacy. It offers customizable consent banners, preference centers, and advanced features like geo-targeting and granular consent tracking. Usercentrics integrates easily with various marketing tools and platforms, providing businesses with a seamless solution to manage user consent, enhance privacy compliance, and improve user experience on websites.

Pros of Usercentrics

• Helps businesses comply with GDPR, CCPA, and ePrivacy regulations
• Brandable consent banners and preference centers 
• Advanced features include geo-targeting, granular consent tracking, and easy integration with various marketing tools

Cons of Usercentrics

• Advanced features require technical knowledge to set up
• No self-hosting option
• Pricing can be high, especially for small businesses 

Overall Thoughts 

Usercentrics integrates with Microsoft Consent Mode to ensure compliance with data privacy regulations. By using Usercentrics' consent management platform, businesses can obtain, manage, and track user consent for personalized ads. This integration helps companies align with privacy laws like GDPR, while enabling targeted advertising within Microsoft’s ecosystem.

7. Iubenda

Iubenda implements legal solutions for businesses, helping them comply with global privacy laws like GDPR, CCPA, and more. The platform provides customizable privacy policies, cookie policies, and terms of service, ensuring websites and apps meet legal requirements. With easy-to-use tools and automatic updates, Iubenda simplifies legal compliance, reducing the risk of costly penalties and protecting user data. It’s an essential resource for businesses navigating digital privacy regulations.

Pros of Iubenda

• This system is easy to set up without the need for technical skills
• Compliance with a wide range of privacy laws, including GDPR, CCPA, and others 
• Automatically updates policies and terms as privacy laws evolve

Cons of Iubenda

• The subscription fees can be relatively high for small businesses or startups
• Options for deeper customization are somewhat limited, especially for complex legal needs
• May not fully cover certain niche or complex legal scenarios

Overall Thoughts 

Iubenda integrates with Microsoft Consent Mode to help businesses comply with privacy regulations while enabling personalized advertising. By managing user consent for cookies and data processing, Iubenda ensures businesses meet GDPR, CCPA, and other legal requirements, while allowing targeted ads within Microsoft’s advertising sphere, streamlining compliance efforts.

Key Considerations When Selecting a Microsoft Consent Mode Partner

When selecting a Microsoft Consent Mode partner, consider the following key factors:

1. Compliance Capabilities: Ensure the partner supports compliance with global privacy regulations like GDPR, CCPA, and others.
2. Integration Ease: Look for a partner that integrates seamlessly with your website or app, Microsoft Ads, and other third-party tools.
3. Customization: Choose a partner that allows customization of consent banners and preferences to match your brand and user experience.
4. Data Security: Verify that the partner ensures strong data protection practices to safeguard user data.
5. Support and Updates: Ensure the partner offers reliable customer support and automatic updates to adapt to evolving privacy laws.
6. User Experience: Consider how the consent solution impacts the user experience and whether it is easy for users to provide or withdraw consent.
7. Cost: Evaluate pricing models to ensure they align with your budget and the features offered.

Wrap-up and Conclusion

Selecting the best software for Microsoft Consent Mode Ads requires careful consideration of compliance features, ease of integration, customization options, and user experience. Solutions like Iubenda and Enzuzo provide reliable tools to help businesses navigate privacy regulations and streamline consent management. By choosing the right partner, businesses can ensure they remain compliant with global privacy laws while effectively utilizing targeted advertising within Microsoft's realm.