Best Google Certified CMPs for Consent Mode V2 [2025]

The best software applications for Google Consent Mode compliance offer a robust product, good customer support and onboarding assistance, easy integration with existing platforms, and comprehensive data protection features. These tools help businesses track user preferences, record and store consented data, and provide dashboards for monitoring and compliance.  

In this guide, we explore some of the top software options to help businesses navigate Google Consent Mode and meet legal requirements efficiently and effectively.

What is Google Consent Mode?

Google Consent Mode is a feature that enables businesses to adjust how Google tags behave based on the consent status of users. 

When users visit a website, they are typically asked for consent regarding the use of cookies and tracking technologies. Google Consent Mode interacts with this consent process by modifying the behavior of Google services like Google Analytics and Google Ads. If a user consents to certain types of tracking, Google can collect and process data as usual. If consent is denied, Google adjusts its tracking scripts to limit data collection while still providing basic functionality. 

This feature allows businesses to continue optimizing their ad performance and site analytics while respecting user privacy preferences and adhering to data protection laws. It’s an essential tool for companies looking to balance data-driven insights with legal compliance.

Best Consent Mode Software Tools

Choosing the right tool is essential to ensure that user consent is properly captured, managed, and respected across various Google services like Google Analytics and Google Ads. We have carefully evaluated each software solution based on factors such as ease of integration, customization options, security, and support for global privacy laws.

1. Enzuzo (Google CMP Gold Partner)

Enzuzo is a consent management platform designed to help businesses stay compliant with global data privacy regulations such as GDPR, CCPA, and others. The platform provides a comprehensive suite of tools for managing consent, handling data subject requests, and ensuring transparency in data collection practices.  

This service’s emphasis on user privacy and simplicity helps businesses build trust with their customers. It ensures data is processed responsibly and transparently, reducing the risk of legal penalties and enhancing user confidence in their data protection practices.

Enzuzo integrates with Google Consent Mode to help businesses ensure compliance with data privacy regulations while maintaining functionality across Google services like Google Analytics and Google Ads. Enzuzo’s customizable consent management tools ease the process of managing user consent for cookies and tracking technologies. 

Enzuzo is a Google-certified Consent Mode Gold Partner

When a user provides consent, Google Consent Mode allows for the full use of analytics and advertising services. However, if consent is denied, Enzuzo ensures that data collection is limited accordingly, preventing the collection of personal data while still allowing essential site functionality.

Enzuzo’s integration with Google Consent Mode streamlines compliance efforts by managing consent at the user level and ensuring that tracking scripts behave according to the consent decisions made, ensuring a seamless and legally compliant user experience.

Industry-Leading Analytics 

Enzuzo's new analytics tool provides marketers and business owners with several key advantages:

• Optimizing Pageviews and Consent Behavior: Gain insights into how users engage with your consent banner, analyze trends and opt-in rates, and adjust to improve consent rates.

• Reliable Compliance Verification: The dashboard presents an easy-to-understand summary for auditors, showing how the consent banner functions across various regions and user interactions.

• Troubleshooting Support: Configuring consent banners can be complex, with tools like Google Tag Manager causing unexpected behavior. Different regional regulations add further complications; e.g. consent behaviour in GDPR is different to CCPA, and global businesses that operate in both regions need VPNs to simulate international users.  Enzuzo's analytics tool provides detailed data on banner performance, helping identify and fix issues quickly.

• Privacy-Compliant Metrics: The tool tracks unique visitors interacting with the consent banner, allowing marketers to use the data for funnel analysis. It also serves as an alternative to tools like GA4, which face potential EU bans over compliance concerns. Enzuzo’s approach uses only IP addresses and user agents, ensuring complete privacy compliance.

Advanced Enterprise Support and Onboarding

All of Enzuzo's enterprise customers get priority support (24-hour SLA), a custom onboarding and migration plan, a dedicated Slack channel, and a personal account manager for customer success. What's more, Enzuzo's support engineers can assist with things like Google Tag Manager implementation, troubleshoot cookie banner issues, and set up your entire consent program if needed.

TL;DR - don't fret about the technicalities of consent mode implementation. Leave the heavy lifting to us. 

Features

Enzuzo is a Google-certified Consent Management Platform (CMP), which means that it integrates easily with Google Consent Mode V2 across all its plans, including the free tier. This integration ensures that businesses can manage user consent preferences effectively, aligning with Google's EU consent policies.

Features Available Across Enzuzo Plans:

• Customizable Cookie Banner: Design and tailor cookie consent banners to match your website's branding and user experience requirements.
• User Consent Tracking: Collect and store user consent data securely, maintaining compliance with global data protection regulations.
• Google Consent Mode Integration: Ensure that your website's data collection practices adjust automatically based on user consent, in line with Google's Consent Mode V2. 
• Multilingual Support: Reach a global audience by offering consent banners and legal policies in over 25 languages.
• Data Subject Access Request (DSAR) Management: Efficiently handle user requests related to their personal data, supporting compliance with regulations like GDPR and CCPA. ​
• Cookie Scanning and Categorization: Automatically scan your website for cookies and categorize them appropriately, ensuring transparency with users. ​
• Consent Analytics and Reporting: Access detailed analytics and reports on user consent rates and preferences to inform your compliance strategies.

These features are designed to help businesses of all sizes manage consent preferences effectively, ensuring compliance with data protection regulations and enhancing user trust.

Regulatory coverage

Enzuzo assists businesses in adhering to various data protection regulations. The platform ensures compliance with the following regulations:

• General Data Protection Regulation (GDPR): Enzuzo helps businesses comply with GDPR requirements, ensuring user data is handled with the utmost care and in accordance with EU regulations.  
• California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA): The platform is designed to meet the standards set by CCPA and CPRA, providing tools to manage user consent and data requests effectively. 
• Google Consent Mode V2: Enzuzo integrates seamlessly with Google Consent Mode V2, allowing businesses to manage user consent preferences for Google services in compliance with EU consent policies. 
• IAB Europe Transparency and Consent Framework (TCF): The platform complies with the IAB Europe TCF, ensuring that businesses can transparently manage user consent for personalized advertising.
• ePrivacy Directive: Enzuzo assists businesses in meeting the requirements of the ePrivacy Directive, which governs the use of cookies and similar technologies within the EU. 
• Quebec's Law 25: The platform is designed to help businesses comply with Quebec's Law 25, ensuring that user data is handled in accordance with regional privacy regulations. 
• Brazil's General Data Protection Law (LGPD): Enzuzo supports compliance with Brazil's LGPD, providing tools to manage user consent and data subject rights effectively. 
• Personal Data Protection Law (PDPL): The platform aids businesses in adhering to PDPL requirements, ensuring responsible handling of personal data. 

By offering features tailored to these regulations, Enzuzo helps businesses navigate the complexities of data privacy compliance, fostering trust with users and mitigating legal risks.

Customer support and onboarding

The Customer Support team of Enzuzo is one of the company’s strengths. The platform is very easy to set up, but the advanced features of higher plans require work. 

Enzuzo ensures a pain-free onboarding experience for new users. The platform provides step-by-step guides and tutorials that walk users through the initial setup process, including integrating with websites and configuring consent banners. This approach ensures that users can quickly understand how to tune Enzuzo’s tools to stay compliant with global data privacy regulations, while minimizing the time needed for implementation.

The ease of use of Enzuzo goes a long way to explain why the platform gets such glowing reviews. Here’s an example:

Pricing

Enzuzo provides a free plan for basic compliance needs, including a privacy policy generator and cookie banner for low-traffic sites. 

Paid plans start at $9/month (billed annually) for the Starter tier, which includes GDPR/CCPA compliance, consent management, and up to 50,000 monthly pageviews. The Growth plan ($29/month) and Pro edition ($79/month) add advanced features like multilingual policies, automated DSAR handling, and legal consulting credits. 

The Enterprise plan offers custom pricing with priority support, AI-powered compliance audits, and unlimited pageviews. 

Enzuzo also provides a 14-day free trial.  

Overall Thoughts

Enzuzo is a powerful, cost-effective solution for businesses seeking automated compliance with global privacy laws (GDPR, CCPA, LGPD, etc.). Its easy-to-use policy generators, cookie consent management, and Google Consent Mode support make it ideal for SMBs and enterprises alike.

Book a no-obligation product strategy call to learn how Enzuzo can be your preferred Google Consent Mode partner 👇

2. Axeptio

Axeptio is a user-friendly cookie consent and GDPR compliance platform designed to simplify privacy management for websites. It offers customizable cookie banners, granular consent controls, and automatic compliance with GDPR, CCPA, and ePrivacy Directive. Axeptio focuses on transparency, allowing businesses to build trust while ensuring seamless integration with analytics and advertising tools. 

Pros of Axeptio

• User-friendly and no-code setup suitable for non-technical users
• Allows visitors to accept/reject cookies by category (essential, analytics, marketing) 
• Minimal impact on website performance 

Cons of Axeptio

• Limited free plan, with most of the best features reserved for the most expensive plan
• No built-in legal policy generators  
• Lacks in-depth analytics on consent rates compared to enterprise alternatives

Overall Thoughts

Axeptio provides a simple, lightweight solution for integrating Google Consent Mode v2, helping businesses balance compliance with data-driven marketing. Its user-friendly cookie banners ensure GDPR/CCPA adherence while allowing conditional tracking adjustments based on user consent.  

3. Iubenda

Iubenda is a comprehensive compliance solution trusted by over 90,000 clients worldwide. It offers automated privacy policy and cookie consent generators that comply with GDPR, CCPA, LGPD, and more. Key features include a customizable cookie banner, consent analytics, and TCF 2.0 support for IAB Europe compliance. While slightly pricier than some competitors, iubenda provides enterprise-grade legal precision with multilingual support.

Pros of Iubenda

• Lawyer-reviewed policies for GDPR, CCPA, LGPD, and more, with multi-jurisdiction support
• Combines privacy policy generators, cookie consent management, and DSAR handling in a single platform
• Advanced styling options for cookie banners and white-label policies for agencies/resellers

Cons of Iubenda

• Pricier than competitors  
• More complex setup than lightweight tools like Axeptio
• Only a limited trial, unlike Enzuzo’s free tier.

Overall Thoughts

Iubenda fully supports Google Consent Mode v2, ensuring compliant data collection while optimizing ad performance. Its cookie solution automatically adjusts Google tags (Analytics, Ads) based on user consent, maintaining GDPR/CCPA compliance.  

4. Cookie Information

Cookie Information is a GDPR and ePrivacy-compliant consent management platform (CMP) trusted by enterprises and SMEs. It offers automated cookie scanning, customizable banners, and real-time consent logging to meet strict EU regulations. The platform supports Google Consent Mode v2, TCF 2.0, and granular consent preferences. Ideal for high-traffic websites needing audit-proof documentation and scalable solutions.

Pros of Cookie Information

• Strong GDPR, ePrivacy, and TCF 2.0 support with audit-proof consent logs 
• Automatically adjusts Google Ads and Analytics tracking based on user consent
• Highly configurable banners with multi-language support and detailed consent analytics

Cons of Cookie Information

• No free plan
• Requires technical integration for full functionality 
• Feature-heavy for basic compliance needs, where simpler tools like Enzuzo may suffice

Overall Thoughts

Cookie Information provides enterprise-grade Google Consent Mode v2 integration, ensuring compliant data collection while preserving ad performance. Its CMP auto-adjusts Google tags (Analytics, Ads) based on granular user consent, maintaining GDPR/ePrivacy compliance. Features include real-time consent synchronization, TCF 2.0 support, and detailed reporting. 

5. OneTrust

OneTrust is the industry-leading privacy, security, and governance platform, trusted by Fortune 500 companies. It offers end-to-end compliance solutions for GDPR, CCPA, LGPD, and 100+ global regulations, featuring cookie consent management, DSAR automation, and AI-powered risk assessments. Enterprise-scale customization and third-party integrations make OneTrust ideal for large organizations needing scalable, audit-ready compliance.  

Pros of OneTrust

• Supports 100+ global regulations, such as GDPR, CCPA, and LGPD
• Audit-ready documentation and automated workflows
• Combines cookie consent, DSAR handling, risk assessments, and vendor management in a unified system

Cons of OneTrust

• Pricing is prohibitive for SMBs, targeting enterprises with big budget
• Overly complex for basic compliance needs, requiring dedicated training
• Deployment can take weeks or months, unlike lightweight tools

Overall Thoughts

OneTrust offers enterprise-grade Google Consent Mode v2 integration, enabling global brands to maintain GDPR/CCPA compliance while optimizing ad performance. Its AI-powered CMP dynamically adjusts Google tags (Analytics, Ads) based on granular user consent, with real-time synchronization and audit trails. Ideal for multinationals needing scalable, cross-border compliance with deep analytics.

6. Osano

Osano is a user-friendly compliance platform simplifying GDPR, CCPA, and cookie consent management. Its no-code solutions include customizable banners, automated DSAR handling, and vendor monitoring. It is ideal for SMBs. While less enterprise-focused than OneTrust, Osano offers transparent pricing and fast deployment, making compliance accessible without complex setups.

Pros of Osano

• Easy no-code setup with pre-built templates for quick GDPR/CCPA compliance
• Affordable plans for SMBs with a free tier available
• Scans third-party vendors for compliance risks, adding extra security

Cons of Osano

• Design flexibility falls short compared to alternatives  
• Fewer analytics than enterprise tools  
• Best for SMBs; may not suit complex, global compliance needs

Overall Thoughts

Osano integrates seamlessly with Google Consent Mode, enabling businesses to manage user consent for Google services like Google Analytics and Google Ads. It ensures compliance with privacy regulations by adjusting data collection based on user preferences, providing transparency, and helping businesses maintain legal compliance while optimizing analytics and advertising efforts.

7. Ketch

Ketch is a privacy management platform designed to help businesses comply with global data privacy regulations like GDPR, CCPA, and more. It offers tools for consent management, data subject requests, and policy enforcement. Ketch enables businesses to automate privacy workflows, ensuring compliance while fostering trust and transparency with users.

Pros of Ketch

• Comprehensive compliance, making it suitable for businesses operating internationally
• Automated workflows for managing consent, data subject requests, and policy enforcement
• Allows businesses to tailor consent banners, privacy notices, and other privacy-related features 

Cons of Ketch

• Initial setup and configuration of the platform can be complicated
• Some users may experience challenges when integrating it with certain third-party platforms or legacy systems
• Customer support response times can be slow

Overall Thoughts

Ketch integrates with Google Consent Mode to help businesses manage user consent preferences for Google services like Google Analytics and Google Ads. This integration ensures compliance with privacy regulations by adjusting data collection based on user consent, allowing businesses to maintain legal compliance while optimizing their analytics and advertising efforts.

8. TrustArc

TrustArc is a leading privacy management platform that helps businesses comply with global data protection regulations such as GDPR, CCPA, and more. It offers tools for managing consent, automating privacy assessments, handling data subject requests, and ensuring ongoing compliance. TrustArc enables businesses to build trust and transparency with users.

Pros of TrustArc

• Covers a wide range of global privacy regulations, including GDPR, CCPA, and others 
• Automates privacy assessments, data subject request management, and consent management 
• Simplifies complex privacy workflows and allows teams to manage compliance tasks more efficiently

Cons of TrustArc

• TrustArc can be expensive, especially for small to mid-sized businesses 
• Some users report that the initial setup and customization can be complicated 
• Challenges in connecting it with certain third-party tools or legacy systems

Overall Thoughts

TrustArc integrates with Google Consent Mode to help businesses manage user consent for Google services like Google Analytics and Google Ads. This integration ensures compliance with data privacy regulations by adjusting data collection based on user consent, enabling businesses to optimize their analytics and advertising efforts while respecting privacy preferences.

Key Considerations When Selecting a Google Consent Mode Partner

Selecting the right partner for Google Consent Mode compliance is critical for businesses seeking to ensure that their data collection practices align with privacy laws. Here are some key considerations when making this choice:

1. Compliance with Privacy Laws: Ensure that the partner’s solution fully supports global data protection regulations such as GDPR, CCPA, and others.  
2. Ease of Integration: The partner should provide integration with Google tools and your existing systems, including Content Management Systems (CMS) and tag management solutions.  
3. User Experience: The consent management tool should offer an intuitive, user-friendly interface for end-users, with clear, customizable consent banners and easy options for managing preferences.  
4. Granular Control: The ability to control different types of consent (e.g., marketing, analytics, and personalization) allows businesses to tailor the data collection process based on individual user preferences.
5. Security and Data Protection: Ensure the partner’s solution adheres to industry-standard security practices, such as encryption and secure data storage.

Wrap-up and Conclusion

Selecting a Google Consent Mode partner is a crucial step in ensuring that your business remains compliant with data privacy regulations while optimizing the user experience. Consider factors like legal compliance, ease of integration, user experience, and data security. Implementing the right tool will not only help you comply with global regulations but also build user trust, ultimately leading to more effective and responsible data-driven decision-making.