Ecommerce, or electronic commerce, is a term used to describe the buying and selling of goods or services over computer networks, primarily the Internet. Ecommerce applications include online shopping websites, electronic catalogues and business-to-business commerce.
The most common type of e-commerce is retail e-commerce, which allows customers to browse products and make purchases from a merchant's website using the Internet. The product information is stored in the merchant's database and sent to the customer's web browser in real-time.
Retail e-commerce can be divided into two categories: B2C (business-to-consumer) and B2B (business-to-business). In B2C retail e-commerce, shoppers buy goods from a company that sells them directly to consumers. In B2B retail e-commerce, businesses buy goods from other businesses that sell them directly to other businesses (not consumers).
Data-Driven Ecommerce
Companies use consumer data to make more informed decisions about the products they offer and how they sell them. For example, a retailer might use data on consumer spending history to recommend other products or services that a customer might be interested in based on past purchases.
